"I quit media for corporate work because of my children" — Emefa Apawu

Seasoned Female Broadcast Journalist, Emefa Apawu, formerly of the Multimedia Group Limited, has opened up about the real reason she stepped away from the media after an illustrious 23-year career.

Speaking in a candid conversation on the Talk No Dey Cook podcast, Emefa revealed that her decision to quit journalism — at a time many believed she was at her peak — was driven by one thing above all: her children.

According to her, years of working six to seven days a week, constantly chasing deadlines, and juggling demanding newsroom expectations took a toll on her family life.

She admitted that it became normal for her son to be surprised whenever he saw her at home during the day, a moment that made her question the kind of mother she was becoming.

As a single mother of two, Emefa said she felt the weight of wanting to be fully present for her children, especially as her daughter approaches adulthood.

She disclosed that the media industry, despite its glamour, is “not rewarding,” noting that journalists often work tirelessly without receiving the luxury or comfort the public assumes they enjoy.

For female journalists, she added, the struggle is even tougher, requiring twice the effort to avoid being judged or stereotyped.

Emefa also revealed that health challenges she experienced during her career forced her to pause and reflect deeply on her future. During this period, she sought clarity through prayer and realized it was time for a transition.

She emphasized that contrary to public perception, her new role in the corporate world — now working with the Petroleum Hub — was not a political appointment.

Rather, it was an opportunity that opened at the exact moment she felt ready to move on.

“I needed to be present in the life of my children, my family, and even for myself,” she said, adding that while she has left the newsroom, her ambitions are far from over.

Her story sheds light on the sacrifices, pressures, and personal battles often hidden behind the polished screens of television, offering a powerful reminder of the human side of journalism.

Story by: Joshua Kwabena Smith