“You can build best schools but, if you cannot invest in that child, you have lost the battle” – Ga Mantse

King Tackie Teiko Tsuru II, the Ga Mantse, has stressed that meaningful national development must begin with deliberate investment in children, warning that infrastructure alone cannot secure the future of society.

According to the Ga Mantse, even the construction of the finest schools, roads and houses amounts to little if children are neglected in the development process.

“You can build the best schools, you can build the best roads and houses, but if you cannot invest in that child, then you have lost the battle for the future of the state,” he stated.

King Tackie Teiko Tsuru II made these remarks in Accra on Monday when he paid a royal visit to the headquarters of Promasidor Ghana Limited, as part of efforts to strengthen partnerships that support child welfare and community development.

The Ga Mantse commended Promasidor Ghana Limited for its consistent support for children-focused initiatives, particularly through its involvement in Kiddafest and the annual Kinka Bronya celebrations held on January 1.

He noted that the company’s support has enabled thousands of children in Ga communities to experience recreation, nutrition and educational support they would otherwise not have access to.

He highlighted that, for many children, events such as Kinka Bronya represent a once-in-a-lifetime experience — giving them access to recreational facilities like trampolines and bouncy castles, as well as nutritious meals and dairy products provided by Promasidor.

“For the first time, some children in our community get to enjoy these simple but meaningful experiences — a proper breakfast, nutritious drinks, recreation and care. For that child, it becomes the most important day of their life,” he said.

The Ga Mantse further called for deeper collaboration between Promasidor and traditional authorities, proposing expanded partnerships around major festivals such as Homowo, which he said could also boost the visibility and patronage of Promasidor products, including Onga.

He emphasized that investing in children is not only a social or corporate responsibility but a long-term investment in national stability and growth.

“My entire focus is on the children. They are all we have left. If we fail them, we fail the future,” King Tackie Teiko Tsuru II added.

He expressed optimism that the growing relationship between the Ga State and Promasidor Ghana Limited would continue to deliver mutual benefits, while ensuring that children remain at the center of development efforts.

Taking his turn, Festus Tettey, ECOWAS Chief Executive Officer of Promasidor (excluding Nigeria), has reaffirmed the company’s commitment to Africa, stressing that the continent remains the core focus of its operations despite exports to Europe and the Americas.

According to him, Promasidor’s mission is to consistently provide high-quality food products to consumers across Africa, while building one of the continent’s leading food manufacturing businesses through manufacturing excellence and a strong distribution network.

“Our focus as a business is Africa. Even though we export to Europe and the Americas, our primary responsibility is to serve African consumers with quality food products,”

He explained that the company’s values are anchored on putting consumers first, respecting communities and the environment, driving excellence, and building trust both internally and with the communities it serves.

Outlining changes in Promasidor’s leadership structure, Mr. Tettey announced that from January 1, 2026, he will be elevated to Group Chief Executive Officer.

He noted that the current Group Executive Chairman, Ondi Thierry, will remain on the executive board as a non-executive director, while the current Group CEO, Anders Ennes, will assume the role of Group Executive Chairman.

He also highlighted the strength of Promasidor Ghana’s management team and revealed that the Ghana operation serves as a key export hub for the sub-region, supplying products to 14 African countries, including Togo, Benin, Senegal, Liberia, Sierra Leone and Cameroon.

He said about 40 percent of production from the Ghana factory is exported, while 60 percent is sold on the local market.

Touching on product performance, Mr. Tettey disclosed that Promasidor operates across five main categories in Ghana, including infant cereals, dairy, non-dairy creamers, beverages and seasonings.

He noted that yumvita is the second-largest infant cereal brand in Ghana with nearly 30 percent market share, while Cowbell dairy products also command about 30 percent of the market.

He added that Promasidor leads the non-dairy creamer market with over 30 percent share, dominates the coffee three-in-one category with close to 80 percent market share, and controls about 72 percent of the soy seasoning market across Ghana and the sub-region.

Mr. Tettey further emphasized Promasidor’s commitment to community engagement and partnerships, particularly in initiatives that support vulnerable communities through access to water and other social interventions.

He expressed optimism that the growing relationship between Promasidor and traditional authorities, including the Ga State, would create shared value for communities while strengthening the company’s presence across Africa.

Story by: Joshua Kwabena Smith