Head Of Public Affairs at Ghana Cocoa Board (COCOBOD), Fiifi Boafo has urged the general public to partake in the National Chocolate Week Celebration as the world inch to Valentine Day, now Chocolate Day in Ghana which falls on February 14.
According to him, with the Ghanaian populace joining in the national assignment, it will go a long way, to help boost the country’s revenue which is derived from the chocolate industry.
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Addressing Journalists in Accra on Tuesday, Fiifi Boafo said “So this who one week, there are lots of activities lined up; there are a number of planned activities. We will see videos of very influential people like the President telling us the need to take in chocolate. We already have that of the Information Minister-Designate already, the Chief Justice’s video is already out, urging Ghanaians to consume, what we produce here as chocolates. We want to go beyond these Influential Ghanaian and get every citizen to come on board this national assignment. If we all join this national assignment, it will go a long way, to help boost our revenue which we will get out of the chocolate industry.
He further explained that aside from President Akufo-Addo, Minister for Information-designate, there will be a video of the leadership of parliament who will also add their voice to the campaign likewise some members of the media.
Mr.Boafo hinted that this year, the decision by Government, COCOBOD, and the Ghana Tourism Authority is to move the celebration from just a one-day activity to rather a full week’s activity.
“Cocoa remains our biggest export commodity in terms of the revenue coming in and its impact on the Ghanaian public and the concerns that all of us as Ghanaians have expressed is the fact that why do we continue exporting our raw beans instead of processing because when you process it, you get a lot of money from it,” he stressed.
The Head of Public Affairs, however, mentioned that COCOBOD has had lots of conversation, over a period and have gotten to a stage where they need to put in concrete actions that will help the country to achieve the said targets set for itself.
ThinkNews Online has gathered that most processors or companies who are interested in processing Ghana’s raw cocoa beans are questioning the market for the produce.
Mr. Boafo appealed to the general public to embark on the consumption campaign adding it will help spread the good message.
Story by: Joshua Kwabena Smith
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