Citi Tv rebrands as ChannelOne TV to mark sixth anniversary

In a move designed to strengthen its brand presence and adapt to an increasingly competitive media landscape, Citi TV has officially rebranded to ChannelOne TV.

This rebranding initiative, which had been in development since July 2021, was unveiled during a ceremony held at the newly named ChannelOne TV studio in Tesano, Accra, coinciding with the station’s sixth anniversary.

The strategic rebranding aims to create a more identifiable and cohesive brand, positioning ChannelOne TV as a premier source of news, business, sports, and educational programming in Ghana and beyond.

The channel's new catchphrase, “Telling Your Story, Empowering Change,” reflects its commitment to delivering high-quality content and fostering impactful narratives.

Samuel Attah-Mensah, the Managing Director of ChannelOne TV, highlighted the motivations behind the change.

"As we transition to ChannelOne TV, we are not just changing our name; we are embracing a new identity that reflects our commitment to innovation, excellence, and connecting with our audiences on a deeper level,” he stated.

“This transformation represents a new drive to elevate our content, engage with our community in even more meaningful ways, and deliver an unparalleled viewing experience.”

The rebranding event was attended by prominent figures from the media industry, including the President of the Ghana Journalists Association, Albert Kwabena Dwumfour, Information Minister, Fatimatu Abubakar, and Inspector General of Police George Akuffo Dampare.

Attendees witnessed the unveiling of the new logo, marking the channel’s fresh start.

ChannelOne TV is set to continue offering the high-quality content that viewers have come to expect, with plans to introduce new shows and segments designed to engage and inform a broader audience.

The rebranding promises an enhanced presence, a fresh perspective, an expanded reach, and a steadfast commitment to excellence.

During the ceremony, Information Minister, Fatimatu Abubakar commended the contributions of Citi TV, now ChannelOne TV, to the development of the country.

She emphasized the importance of factual and fair reporting, especially in the context of the upcoming election season.

“While we commend you on this feat, we also want to remind you of your responsibility to deliver factual and fair reportage going forward. Taking into consideration the season of elections, any act of misinformation and disinformation can cause serious setbacks in our democracy. We count on you as allies to sensitize the public on the subject matter,” Abubakar remarked.

She also highlighted the government's efforts to protect journalists, mentioning ongoing work with stakeholders to curb attacks on media personnel.

“In our engagement with the judiciary, we have advocated for severe punishment for those who attack journalists,” she added.

Reflecting on the legacy of Citi TV, Honourable Fatimatu Abubakar noted, “Over the years, the Citi brand has been a powerhouse within the media fraternity, synonymous with high standards and ethics. It has created a safe space for intellectual, socio-cultural, and political dialogues, bringing the latest news to the public while upholding professionalism.”

As ChannelOne TV embarks on this new chapter, it aims to solidify its position as a leader in the Ghanaian media landscape, committed to providing viewers with an unparalleled viewing experience and continuing its tradition of excellence in journalism.

Story by: Joshua Kwabena Smith