The Chief Executive Officer of the Ghana Export Promotion Authority (GEPA), Dr. Afua Asabea Asare is urging strong collaboration between businesses and stakeholders to work together to boost the country’s trade resilience drive.
According to her, despite the effects of the COVID-19 pandemic, local or small scale businesses are steadily making progress in their various sectors.
Speaking at the information ministry’s weekly press briefing, Dr. Asabea underscored her outfits readiness to pursue this directive avert future economic crisis as part of the WTPO conference scheduled for the 17th and 18th of May, 2022.
Dr. Asabea Asare "In 2018 when Ghana put in the bid to host the WTPO, we had no idea that the world was going to sign up for lessons in maneuvering in times of business turbulence. But here we are today"
"The conference had to be rescheduled for a number of times. In the last two years, I can say without a doubt that if not for nothing at all, we have practically learned so much as organisations. We have learned to use other means to get around and also to communicate and also relied on what we do best at Ghana Export Promotion Authority"
She also revealed that GEPA in the last two years have made good use of information technology as it held meetings among others virtually.
Madam Asabea Asare underscored the need for small businesses to take a cue from the well established ones in order to also grow.
She revealed that Ghana will not disappoint as it is ready to host the 57 countries come 17th-18th May in Accra.
"The WTPO is here in Ghana to dicuss ways of how we stay resilient in the face of what is going on across the world"
"This morning, I learned a new thing. That is the conflict, covid and climate. So we are going to discuss how we will stay resilient in the face of all of these 3Cs"
On her part, the Executive Director of the International Trade Centre (ITC) Pamela Coke-Hamilton on her part charged trade organizations to pay more attention to trade promotion to change the status quo.
Watch the video and pictures below:
Story by: Joshua Kwabena Smith