“Responsible, sensitive reporting during disasters are crucial” - Ghana Red Cross to media

Media practitioners have been urged to prioritise accuracy, sensitivity and responsible storytelling in their coverage of disasters, as stakeholders emphasise the critical role of information in saving lives and supporting recovery efforts.

This call was made during a Media Engagement Workshop held in Accra by the Ghana Red Cross Society as part of efforts to strengthen collaboration with the media and enhance public awareness of humanitarian interventions across the country.

Programmes Coordinator of the Ghana Red Cross Society, Jeremiah Afako, underscored the power of information during emergencies, describing it as a key element of safety.

“During a disaster, information is like safety. As journalists, we must ensure that whatever we put out is accurate and does not escalate situations, but rather helps to calm tensions and mitigate the impact on affected communities,” he stated.

He explained that the initiative was designed to sensitise journalists to their dual role as both information disseminators and advocates, whose work can influence timely decisions by authorities and humanitarian actors.

According to Mr. Afako, the narratives presented by the media can either deepen the distress of victims or serve as a pathway to hope and recovery.

“Our storytelling must go beyond the destruction and pain. It should highlight resilience, inspire hope and support efforts to rebuild lives,” he added, while encouraging journalists to engage directly with affected communities to amplify their voices.

On her part, Vice President of the Ghana Journalists Association (GJA), Rebecca Ekpe, echoed similar sentiments, stressing that the nature of information shared during crises can either stabilise or worsen situations.

“As journalists, we must be mindful that what we put out during disasters should be factual, measured and aimed at mitigating, not escalating, the situation,” she said.

Madam Ekpe further noted that journalism in times of crisis must be both people-centred and solution-oriented, focusing on narratives that empower communities and support recovery.

She urged media practitioners to move beyond official accounts and incorporate the lived experiences of affected persons into their reportage, while avoiding sensationalism and content that could incite fear or division.

Highlighting the balance between press freedom and ethical responsibility, she stated that while journalists have a mandate to promote freedom of expression, it must be exercised with professionalism and a deep sense of accountability.

The workshop also provided practical insights into humanitarian reporting, including first aid and CPR awareness, as well as updates on the Red Cross’ operations and future plans.

The Ghana Red Cross Society continues to rely on strong partnerships with the media.

It believes the media will amplify its mission of alleviating human suffering and building resilient communities across the country.

Story by: Joshua Kwabena Smith