Ghana Outdoors National Tourism Customer Service Brand Ambassador, Caleb Kofie (VIDEO)


Over the years, the role of customer service within the tourism global market which includes allied partners within the value chain continues to serve as the key brand differentiator between business organizations.


This year, in furtherance to developing and promoting customer service excellence as a tourism brand and a strategic tool for sustainable jobs creation, stimulating investor confidence, and accelerated economic growth service excellence foundation under the auspices of the Ghana tourism federation, in partnership with Ghana Tourism Authority and Ministry of Tourism, Arts and Culture as part of marking the national tourism customer service week celebration scheduled from the 4th to 8th October 2021 organized the 1st national tourism customer experience summit.


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The event which was held at the Labadi Beach Hotel was on the theme ‘Redefining excellence through service experience’


The event was well attended by industry captains within the tourism and the hospitality sector which included some members from the diplomatic missions representing Rwanda, Nigeria, South Africa, Nambia, Kenya, Liberia, Togo, and Ghana.


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The Deputy Minister of Tourism, Art and Culture, Mark Okraku Mantey who was the special guest of honor said “Ghana must accept the era of the buyers’ market and not the sellers’ market as the covid pandemic era has clearly compelled business stakeholders to redefine their priorities.”


The Deputy Minister after his address outdoored Mr. Caleb Kofie as the Tourism Customer Service Brand Ambassador.


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Mr. Kofie was also presented with a citation which read “In recognition to your passion, dedication, and commitment to promoting the national customer service excellence advocacy and leading the tourism in Ghana to establish the national tourism customer service week to be celebrated by the good people of Ghana in the month of October each year”


During the stakeholders’ dialogue, seasoned panelists drawn from the tourism and the hospitality industry discussed the role and impact of customer service on corporate management governance as well as the impact of government policies on businesses within the industry.

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To this end, the high commissioners from Rwanda, Kenya, and Nigeria took turns to make solidarity statements and applauded the service excellence foundation for establishing the national tourism customer service week in Ghana and pledge to offer their support in the future.


Watch the video below:

Story by: Joshua Kwabena Smith

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