Dzata Cement Adjudged Cement Brand of The Year At 2022 Ghana Business Standard Awards
Dzata Cement, an only and wholly-owned Ghanaian cement manufacturing business, has been adjudged the ‘Cement Brand of The Year’ at the 2022 Ghana-West Africa Business Excellence Awards.
The 2022 Ghana Business Standard Awards seeks to celebrate organizations committed to remarkable business standards in their sectors and industry leaders breaking barriers of excellence across the Ghanaian business region and the world at large.
In an interview with the Personal Assistant of the Chief Executive Officer (C.E.O) of Dzata Cement, Ibrahim Mahama; Timothy Ataaya revealed that the company was not surprised by the recent awards as it focused on providing high-quality but affordable cement products to customers.
“We are not surprised about the award because he, (Mr Ibrahim Mahama) had the vision that gave birth to this cement factory. For over fifty-five years, this industry has been controlled by foreign investors, Dangote only came in to tell us that, we as Ghanaians can do it. The problem the company identified which is the quality and the affordability of cement coupled with the fact that no Ghanaian is taking an active role in this industry, we focused on making sure that we'll bring to the market high-quality cement capable of distinguishing itself”
He noted that the best aspect is the product quality itself ‘unlike other players in the market, it is only Dzata Cement that produces a cement quality grade called CEM I 42.5R, which is the highest cement grade in Ghana.
Touted as the first and only fully Ghanaian-owned cement processing factory, Dzata Cement – is valued at over US$100 million investment which is located on a 10-acre land near the Tema port enclave.
“The market entry strategy was to get the products accessible to all, so where ordinarily you might not see other products, Dzata Cement was willing to push and that is what led to the company’s investment into trucks, just to get into production other areas,”
The first phase of the company was a cement bagging plant with a capacity of 1.2Mt/yr. The second phase is expected to increase the processing capacity to 2.4Mt. Its current bagging capacity is approximately 120 bags of cement per minute.
Dzata cement has received several accolades for its impact on the local cement industry, as this particular investment should pave the way for investments in industries which otherwise have been dominated only by foreign companies
To boost its product accessibility, the Company is conducting regular feasibility studies like nationwide depot operations to create more awareness of its unique quality cement product.
The Awards recognize standard makers, excellence achievers and responsible organizations and individuals who adhere to the local business requirements while consistently improving their organization’s performance. 43 top companies and individuals in Ghana were recognized.
The Ghana Business Standard Awards (GBSA) provides a platform to encourage the introduction of standard processes, services, or products and the improvement of existing methods or practices to affect positive change in businesses in Ghana.
Story by: Thinknewsroom